Our Design Principles & Theory of Change

Our work at Swacardz is shaped by four core inspirations that guide how we design experiences, hold spaces, and support change across organizations and communities.

Rooted in real contexts.

From the Transformational Framework, we draw the importance of staying rooted in local realities. Our designs respond to lived experiences, cultural contexts, and real challenges ensuring learning and learning products translate into meaningful action on the ground.

Participation over preachy prescription

From Art of Hosting, we bring a participative and collaborative approach to reflection and action. We believe wisdom lives in the collective. Our processes invite listening, dialogue, and co-creation, helping groups move from passive learning to shared ownership.

Wellbeing comes first.

From Recipes for Wellbeing, we draw on their wellbeing framework. One of the most integral principles of our work is wellbeing. We design interventions that support emotional awareness, balance, and resilience, recognising that sustainable change starts with people feeling resourced and grounded.

Holding space for emergence.

From the Centre for Holding Space, we learn how to hold liminal spaces; moments of uncertainty, transition, and becoming. We pay close attention to psychological safety, presence, and pacing, allowing insight and transformation to emerge rather than be forced.

Most of our Organizational Development, Human Development, and Community Development work stands on these four pillars.

Our theory of change is simple:

01

Wellbeing

02

Connection

03

Agency

04

Action

Collaborate With Us

By combining reflective practices, participatory design, and carefully held spaces, we support individuals and groups to build awareness, strengthen relationships, reclaim agency, and take aligned action creating cultures that are more humane, collaborative, and resilient.

Interested in collaborating with us, reach out to us at: [email protected]

Subrahmanyam Muramalla Founder, nxtQ pvt. Ltd

We took Communication design workshops from Swacardz for my start-up. The practices, insights and workshop harvests shared are great tools to have a harmonious environment at work

Shilpa Nair Design & learning-development manager at Uninhibited

SwaCardz created a beautifully vulnerable space where fellows shared powerful stories and felt deeply connected. It helped us feel reflective, grounded, and closer to one another.

Poonam Menaria Founder, Counselor & Psychotherapist, Lighthouse People Services

Beautifully reflective and deeply cathartic. People picked the exact cards they needed and instantly smiled. Over 60% of 150+ participants I play with at events feel that magic